Gucci has unveiled its new sustainable range, Off The Grid, with a campaign featuring Jane Fonda and Lil Nas X.
Gucci has unveiled its new sustainable range with the help of Jane Fonda and Lil Nas X.
The Italian luxury brand have launched the campaign for their Off The Grid line, which is the first collection from Gucci Circular Lines, designed by Alessandro Michele using recycled, organic, bio-based and sustainably sourced materials.
The campaign features iconic talent from several areas of the industry, including actress and activist Jane Fonda, rapper Lil Nas X, singer King Princess, Japanese guitarist Miyavi, and environmentalist David de Rothschild.
Clothes in the range are produced under Gucci's carbon neutral commitment, which means the fashion house works to reduce its greenhouse gas emissions as much as possible across the supply chain, as well as offsetting the emissions they do produce through projects that support important forests and biodiversity.
Designer Alessandro said in a statement: ''The collection is the result of teamwork; everybody brought something to it. And in the campaign, too, there is this idea of dialogue among people building something new. I imagined that we could build a treehouse in a city centre, all together, like kids playing in the park. Because all of us need to build this house or to find out that our planet exists, even where it seems it's not there, or it's far away.''
Whilst Miyavi added: ''We are all living on this planet and then we need to give back to this planet. Technically everything should be sustainable and then recycle, even after we die. So, even the gear and materials, or even the clothes, I think now is the time to think about what's the right path, what's the right thing to do as a human being.''
The line is comprised of various sizes of bags, purses, and wallets, as well as six pairs of shoes, three hats, two pairs of pants, and three different jackets.
Prices of items in the collection range from $1,500 for the Off The Grid Backpack, to $175 for the line's card holder.
Lana Del Rey takes her 60s vintage aesthetic to the extreme with the video for new single 'Chemtrails Over The Country Club'.
As negotiations continue, it's clear that the UK government doesn't have everyone's best interests at heart.
The singer awkwardly responded to potential backlash regarding her new album cover.
Five years ago, on the day of his 69th birthday and two days before his death, David Bowie released his 25th, and final studio album, 'Blackstar'.
Nobody is impressed by Demi "coming to the rescue".
Let's leave gatekeeping in 2020.
These are the albums we're looking forward to most this month.
David Bowie poses difficult questions about lack of racial diversity on MTV.
Mick and Fred have been friends lifelong friends, now both reaching their more senior years...
A sparky ensemble helps make this film entertaining even if the plot is simplistic and...
Judd Foxman thought he had the perfect life with an enjoyable job, a pleasant apartment...
This is an strangely slushy movie from Lee Daniels, whose last two films (Precious and...
Cecil Gaines is a modest and dedicated butler at the White House who manages to...