R&B star Jay Sean has launched his own entertainment company.

The Down hitmaker has already signed three acts to the roster at his Kamouflage Entertainment firm, including Australian comedy pranksters The Janoskians, The Fairground and production duo Da BeatFreakz.

Sean has also opened offices in both New York City and Los Angeles, according to Billboard.com.

Sharing his new venture in a post on Twitter.com, he writes, "You heard it here first... So yes. Excited for this year! (My new) album Neon (drops on) May 21st... And just signed The Janoskians - expect madness."

The singer's debut project with Kamouflage will be with The Janoskians and is due early next year (14).