Rap mogul Jay Z enlisted the help of his wife Beyonce and a host of hip-hop pals to launch his new cognac in Florida.

The 99 Problems superstar unveiled his new liquor in style with a lavish bash in Miami over the weekend (08-09Dec12).

He invited the couple's close pals to help celebrate the release of the D'usse cognac at the LIV Nightclub, with the likes of Kelly Rowland, The-Dream, Young Chris and Paris Hilton all turning out to support the brand.

D'usse is Jay Z's joint venture with booze giant Bacardi.