Rapper Jay Z Is Expanding His Tidal Music Streaming Service Platform By Launching Original Programming.
Picture: Jay-Z , Mayor of Philadelphia Michael Nutter - Jay-Z attends the Made in America Festival - Philadelphia, Pennsylvania, United States - Saturday 5th September 2015
The Empire State of Mind star relaunched the brand in March (15) with new investors including his wife Beyonce, Kanye West, Nicki Minaj, Madonna, Rihanna and Daft Punk.
The stars faced a barrage of criticism from fans, artists and critics, amid concerns the company's subscription fees and lack of a free service could drive music-lovers back to illegal downloads, but the 45 year old is moving forward with the company's expansion and will launch an unscripted comedy show and a scripted drama series.
No Small Talk, which will feature up-and-coming comedians performing at New York City's Comedy Cellar, will be hosted by DJ and TV personality Cipha Sounds and will be released on Tuesday (03Nov15).
"I didn't want it to feel polished like the stand-up specials you see on TV," Cipha Sounds said. "My goal is to help new guys get known."
Meanwhile, Money & Violence, which originally launched on YouTube.com, will be released in January (16), a week before the second season premieres on other platforms.
"(The show is about) people society would label as the bad guys," show creator and star Moise Verneau said. "It was a project of passion. This was something I put forward because I thought there was a voice missing for the younger generation."
In addition to the first two shows, Tidal executives are also planning to add programming featuring emerging musicians and sports to their platform.
"If someone is paying for Tidal, we want that to be the best experience they can have," Tidal's senior vice president of artist and label relations, Tim Riley, says.
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