Jessica Simpson has been showing off her impressive post-baby body.

The reality TV star has lost a staggering 60lbs since she gave birth to daughter Maxwell Drew and has been snapped by People magazine looking stunning and slim again at the launch of her new fashion line, the Jessica Simpson Collection, in Tampa, Florida. Jess has been acting as a Weight Watchers spokesperson and last week posted a photo of herself filming a commercial for the weight loss experts.

Jessica, 32 has already confessed that she hasn’t found it easy losing weight but her hard work appears to have paid off. She’s had to lay off her favorite pregnancy food, for a start – macaroni cheese is hardly your best friend when you’re trying to shed that baby fat. “My body is not bouncing back like a supermodel,” she said back in September. “I'm just your everyday woman who is trying to feel good and be healthy for her daughter, her fiancé and herself.”

Still, she’s ended up looking seriously svelte and at the launch of her fashion line, wore a hot pink blazer, over ripped jeans and a white patterned top. With a slash of hot pink lipstick, she was looking the picture of health.