Jessie J has been waxing lyrical about The Voice – the BBC talent show in which she judges. She reckons it’s unlike any other show because of the way contestants are treated.

She may be referring to last year’s treatment of the much maligned Christopher Maloney, who was belittled to the point of near-breakdown (or breakdown, depending what you choose to believe) by his fellow X-Factor contestants, the media and the public. "The Voice is like nothing else, there is no bullying, pointing and laughing or editing to make people look horrific," explained Jessie, who shaved her head live on Comic Relief last week , adding that she wouldn't have come back if it wasn't credible. "If it was that bad I wouldn't be back for a second series," said the 24-year-old Brit winner. "I definitely wouldn't be sitting in the chair if it was bad, if it wasn't credible. It is a music show that celebrates and doesn't ridicule." And while Jessie J didn't explicitly mention The X-Factor, the feud between the talent-finding giants is clear for all to see by virtue of the fact her fellow judges very much did. and Danny O'Donoghue, with tongues firmly in cheek, stated they’d never heard of James Arthur.

Jessie JJessie J when she had hair

"I've never heard of him. He didn't make it through," O'Donoghue told The Mirror. "30,000 people audition and then they get whittled down to what gets presented to us, so he obviously didn't make it through to that part." simply added: "Who's James Arthur?" showing that they might not bully their own contestants, but they've got no qualms about bullying others.