Jesy Nelson and George Shelley are dating.

The Little Mix singer and the Union J star fuelled speculation they are together after being spotted embracing at the Virgin Media V Festival Louder Lounge VIP area at Hylands Park, Essex, south east England, yesterday (18.08.13).

A source told BANG Showbiz: ''Jesy and George looked so good together.

''They were hand in hand in the festival arena and he had his arm lovingly draped around her for their walk back to the Louder Lounge.

''They make such a cute couple.''

George has previously made no secret of his desire to date the 22-year-old brunette, admitting to having a crush on her.

When asked in a recent interview who he fancied, he said: ''Jesy from Little Mix. Please put that, so I can meet her.''

Jesy is thought to have split from Diversity dancer Jordan Banjo and recently shot down speculation she was dating Loveable Rogues star Eddie Brett.

She tweeted: ''I would once again like to confirm that I am NOT with Eddie from the Lovable rouges much love Jesy #Single (sic)''

Several stars also chilled out in the Louder Lounge yesterday including Jesy's Little Mix band members Leigh-Anne Pinnock and Jade Thirwall, as well as One Direction's Niall Horan, Gabrielle Aplin, Tulisa, cricketer Stuart Broad and soccer star Ledley King.