West has opened 21 pop-up stores in locations including New York and London.
Dedicated Kanye West fans queued for hours on Friday, as the rapper opened 21 Life of Pablo pop up stores in locations all over the world. The stores will only stay opened for three days and are selling merchandise related to the rapper’s most recent album.
Kanye West has opened three Life of Pablo pop-up stores
In London fans queued overnight outside the store in trendy Shoreditch, braving rain and cold weather. Nineteen-year-old Carlos Rico, from Essex was at the front of the queue and told the Press Association: "I'm a big Kanye West fan and a big fan of fashion so Kanye West and fashion in London, you've just got to go."
More: Kanye West To Open 'The Life Of Pablo' Pop-up Stores Globally
“I wanted to be at the front of the queue to make sure I get my stuff. I just love his music and everything he stands for. Kanye is like Marmite, you love him or you hate him.” But fans further down the line have a long wait ahead of them, as the store only allows 10 customers to browse at a time.
On offer inside are Yeezy T-shirts, jumpers and hoodies and baseball caps customised for each individual city. The priciest items are Kanye jackets, which are going for £230 each. The 21 worldwide locations include cities Amsterdam and Melbourne. New York City, Detroit, Las Vegas, San Francisco and Chicago.
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Next week Kanye will begin his Saint Pablo North American tour which will hit Toronto, Chicago, Las Vegas, Miami and include three dates at Los Angeles' Forum in October and two dates at Madison Square Garden in New York in September.
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