Kanye West’s fans started up a chant of “F*** Taylor Swift” during one of the rapper’s gigs in Swift’s home town of Nashville this week.

When the Saint Pablo tour rolled in to the home of country music at the Bridgestone Arena over the weekend, the 39 year old star decided to up the ante early on in his set by demanding the fervent crowd to sing back the lyric “I made that b**** famous” – the words that have caused so much controversy and headlines over the summer.

“I need to hear that loud in Nashville. I need to hear that so loud in Nashville,” he told the crowd as they hollered back the controversial opening salvo from ‘Famous’, as he performed the track on no less than three occasions during his set.

“So many people told me, ‘You’ve gotta take that line out of the song. You gotta play it safe.’ This is what rap music is; this is what art is,” he said from the floating stage that has featured on the tour.

After that, the crowd reportedly began to chant “F*** Taylor Swift”, with West acknowledging it by saying “this is how I feel” before asking his DJ to “run it back”.

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Kanye’s obsession, rivalry and occasional friendship with Swift goes way back to 2009, of course, when he notoriously got up on stage to gatecrash her acceptance speech at the MTV VMAs.

Kanye WestKanye West performing in 2016

Ever since, Taylor has been pretty much consistently trying to distance herself from the incident while Kanye can’t seem to leave it alone. Though they were at one point seemingly close to a collaboration early in 2015, their rivalry blew up again this year after Kanye filmed a music video for the single ‘Famous’.

Kanye claimed that he had gotten Swift’s permission to use the aforementioned controversial lyric in the song when it was released back in the spring. Swift denied this in an interview, but West’s wife Kim Kardashian said that there was audio footage of the conversation with her approving the line, which she leaked to the world via Snapchat in July.

More: Kim Kardashian insists “no shade” was intended over Taylor Swift v Kanye ‘Famous’ feud