The model and drinks company have been accused of cashing in on the Black Lives Matter movement with the content of the commerical
According to Kendall Jenner’s Twitter page, she was very proud to have been a part of the new Pepsi advertisement campaign. Unfortunately for the model, on the day of its release the reaction has been less than positive and the commercial has been the subject of a severe backlash.
The model features in Pepsi's new advert - but has faced criticism for its content
The advert sees the Victoria’s Secret Angel leave a photoshoot to join a group of protestors calling for love and peace, before handing a can of Pepsi to a police officer as a peace gesture.
The content of the advert - which in full is over two and a half minutes long - has been accused of undermining the Black Lives Matter movement and basing itself on recent protests over police brutality against black people in America.
Numerous Twitter users have criticised the commercial for painting a "privileged, white" supermodel as a peacemaker between civil rights activists and police and many have accused Pepsi of trying to cash in on the Black Lives Matter movement.
One social media user posted: "I can’t believe Kendall Jenner stopped police brutality with PEPSI! We have achieved world peace guys!"
Another wrote: "How nice of Kendall Jenner to stop in the middle of her photo shoot to end social injustices by giving that cop a Pepsi."
Others have drawn parallels with the image of Kendall offering the officer a can of coke with a powerful image of Ieshia Evans who was charged at by riot police in Baton Rouge, Louisiana in 2016.
Pepsi posted the video on its YouTube channel and has since released a statement to defend the advert.
The drinks company said: "This is a global ad that reflects people from different walks of life coming together in a spirit of harmony.
"We think that's an important message to convey."
Kendall Jenner has yet to comment.