Kim Kardashian and Kanye West are fast becoming one of Hollywood's new power couples, but is there more to the romance than just plain old love? Like all big 'power couples', both are huge stars in their own right and sources say they have already begun sniffing out potential opportunities to build their respective brands.
Nobody doubts that Kardashian and West have chemistry - the pair have dated in the past - and a source told the Chicago Sun-Times, "You can just sense it whenever you're around them.There's a nice vibe between the two of them". However, the couple are clearly very savvy about the entertainment world and the insider added, "I'm beginning to think she's hoping it becomes something like 'Brangelina". Bill Zwecker of the Sun-Times has learned that "Kimye" have already put their heads together about joint consumer marketing ideas they could pursue, and Kanye already got the ball rolling by mentioning Kim in his latest song 'Theraflu'. The couple certainly have the potential to match Angelina Jolie and Brad Pitt, or Tom Cruise and Katie Holmes in the popularity stakes, but Kardashian's ex-husband Kris Humphries isn't buying it for a second. The Nba player has already filed a motion in their divorce proceedings, questioning whether Kim's fling with the superstar rapper is another publicity stunt to boost her reality empire.
Humphries may well feel he has every right to question the relationship, given that he married Kardashian in a lavish wedding ceremony in 2011, only for her to break off the marriage 72 days later.