Kim Kardashian West is sick of Bruce Jenner stealing her limelight.

The 'Keeping Up With The Kardashians' star is reportedly unimpressed by the media coverage of her 65-year-old stepfather's transition to become a woman because she feels ignored by the magazines which usually give her so much attention.

A source revealed: ''Kim has only been on one and a half (tabloid) covers in 2015.

''Neither Life & Style, OK!, Us Weekly nor People have had her on their cover once this year.

''But Bruce has been on four In Touch covers, two Us Weekly covers and a People cover.''

Although the 34-year-old beauty - who has 19-month-old daughter North with husband Kanye West - received some attention recently when she stripped off for LOVE magazine for another naked shoot, the source continued to say she is desperate to have the full focus on her once again so she can sell her products, which is why she has been stepping out wearing more and more provocative outfits in recent days.

Speaking to New York Daily News' [email protected] column, they said: ''Bruce is getting the attention and the only time people show her is when she's naked on magazine covers, which is fine, but she needs to sell brands and products. It's not like she makes anything off of Paper mag.

''She still needs to sell her Sears collection. She still needs the mainstream press.''

''Look what she did earlier in the week in New York -- it's 20 degrees and she's wearing a cleavage-baring tank top while everyone around here is in hats and gloves.

''She's literally exposing herself while walking out of a hotel on purpose. But as a family they are well aware of the focus on Bruce.''