'Somebody That I Used To Know' Wins Two Grammys But Can We Expect More Success From Gotye?
At last night’s Grammy awards (February 10, 2013), Gotye’s ‘Somebody That I Used To Know’ brought home two awards (and the album Making Mirrors also took one home), for Record of the Year and Best Pop Duo / Group Performance (the song features vocals from Kimbra). So what made this song, from a relative unknown, so hugely popular?
‘Somebody That I Used To Know’ was originally released back in 2011 on the Australia label Eleven Music. Recording company Giant Universal soon caught a whiff of its potential though and re-released the track, which has slowly wormed its way into public consciousness. In fact, it’s so firmly lodged in the global consciousness, that the song, from the unassuming Australian-Belgian songwriter has now sold over 10 million copies worldwide, with 7 million copies shifted in the US alone. Can you name any other Gotye songs though? Nope, us neither. But we know this one inside out.
This is a curious case of the appeal of the song being in the song itself and not the artist, it would seem. We’ll bet the majority of our readers could hum a bit of ‘Somebody That We Used To Know,’ but could you pick Gotye’s Wouter De Backer out of a line-up? We thought not. ‘Somebody That We Used To Know’ truly is a miracle of word of mouth and the power of song. With a little bit of celebrity endorsement along the way that is.
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