Although Kylie Jenner has sold a share of her Kylie Cosmetics brand to Coty, she remains involved in every level of the business, according to her CEO Andrew Stanleick.
Kylie Jenner is the "creative" force behind her cosmetics brand.
Although the 23-year-old make-up mogul has sold a share of her Kylie Cosmetics brand to Coty, she remains involved in every level of the business.
Kylie Cosmetics CEO Andrew Stanleick told WWD: "She leads every aspect in terms of product insight and development, and of course, marketing. Kylie brings this creative insight, media phenomenon and big network of devoted followers. When you marry that with Coty’s ability to bring the distribution network and know-how across a range of categories, it creates a powerful network and shows mutual value for both parties involved."
Kylie has been working on a relaunch for her products after making a move to clean, vegan products.
Stanleick explained: "Kylie’s consumers are looking for the very best looks, but they want it to be clean, vegan, cruelty-free, paraben-free, etc. That’s exactly what Cover Girl has been winning on, and exactly why Kylie will win with this relaunch.
"As we look to relaunch, we know her fans are excited, and the brand has added 1 million followers since June.
"[Her resonance] is very strong. We’ve seen that in preparation for the relaunch and a lot of the partnerships that Kylie herself has been doing with retail partners. Kylie has a strong following globally in many key markets, and we’ve already launched Australia, where we have a strong business. There are many more markets where Coty has a big following where we haven’t launched yet."
Have a spookily musical Halloween this year.
Courtney Love went from Faith No More to Pagan Babies before roles in Sid And Nancy and Straight To Hell propelled her forward to form her seminal...
Returning with their first new song in five years, Placebo have just dropped ‘Beautiful James’ as the first taster of their forthcoming album.
Tour and festival announcements for September 17th 2021.
The Cheshire four-piece unveil a new politically-charged single entitled Show & Tell.
Billie, Lil Nas X and Rihanna stole the show at the fashion event.
Having just celebrated the release of his debut EP, 'The Life and Death of MacKenzie Kane', Portuguese singer-songwriter Zé Pedro Viveiros, aka Zed...