Lily Collins is the new face of Lancôme.

The 24-year-old star follows in the footsteps of fellow British actress Emma Watson and Kate Winslet as the latest representative of the luxury cosmetics brand.

The brunette model, the daughter of musician Phil Collins, has branched out into acting in recent years, landing the lead in fantasy franchise 'The Mortal Instruments', and will now take on ambassadorial duties for the renowned company.

Françoise Lehmann, general manager of Lancôme International, commented: ''With her charm, gracefulness, modernity and lively wit, Lily Collins is the perfect embodiment of femininity according to Lancôme.

''And with her modelling experience (her career in front of the camera started when she was two) Collins is also a perfectly confident beauty muse for her tender age.''

Meanwhile, the English rose is excited about returning to her fashion roots with a high profile ad campaign.

Lily said: ''It's an absolute honour and privilege to have been chosen to represent the Maison Lancôme. I feel incredibly lucky to be included among the most inspirational women ambassadresses for one of the most prestigious brands in the world. It's truly a dream come true.''

The actress will feature in the January 2014 ads for the brand's Spring make-up collection, French Ballerine.