Rapper Ludacris has become the latest hip-hop star to launch his own clothing line - but he claims his is to combat racism.

The AREA CODES rapper plans to launch CP TIME by the end of the year (03).

He says, "Definitely working on a clothing line, called CP Time man that's great. You know you always hear c.p. time, people say 'coloured people time'. In this sense, I mean everyone of colour, even white is a colour, you know what I mean? It's kind of like a clothing line trying to just end racial discrimination."

The rapper doesn't say how he thinks buying a pair of jeans can help end racial discrimination, but he hopes the clothing line can at least make a small difference.

He adds, "We are not naive enough to just think that we can stop it altogether, but I think you know we can try to make a little bit of a difference. That's what this clothing line is all about. It will be great urban gear and I'm just here to sell it."

19/05/2003 21:08