Gabbana claimed, before posting a series of pictures attacking John, he and Dolce believe in "democracy and the fundamental freedom of expression that upholds it." Prior to this statement, Gabbana had equated the boycott with suppression of free speech, posting "Je Suis D&G", a reference to "Je Suis Charlie", the phrase created following the Charlie Hebdo attacks to show support for the magazine and freedom of speech.

Elton John and David Furnish
Elton John with his husband David Furnish at the Elton John Aids Foundation presents 22nd Annual Academy Awards viewing party in March 2015.

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Dolce's controversial comments have attracted attention, primarily negative, from fans and former fans worldwide. A number of celebrities have publically stated their support for John's views and for the right for all families to be recognised. Amongst their number are Madonna, Courtney Love, Ricky Martin, Ryan Murphy and Victoria Beckham.

Madonna posted on Instagram on 19th March and challenged Dolce's views. Her viewpoint was largely centred on her faith, claiming God has a hand in everything even science and technology. 

"God has his hand in everything even technology! We are arrogant to think Man does anything on his own. As above so below! Think before you speak," Madonna wrote.

Courtney Love, the singer best known for her marriage to Kurt Cobain, offered her support for the boycott via Twitter and claimed she wanted to "burn" her D&G clothes. 

Singer Ricky Martin wrote how the two designers were 'too powerful to be spreading hate', further expressing his shock at the seemingly outdated views of the duo. "Wake up, its 2015 luv urselves guys [sic]."

"These designers horrifying views are never in fashion. Their clothes are as ugly as their hate." Glee and American Horror Story creator Ryan Murphy tweeted. 

Victoria Beckham tweeted her support for John and his family and sent her love to "all the beautiful IVF babies".

There were others who shared the opposite view, including British journalist and presenter Piers Morgan. Morgan's comments were published in an op-ed for the Daily Mail. Although Morgan expressed his sympathy for John and found Dolce's comments to be "insensitive", he also pointed out there are many companies whose founders hold controversial views but are not subject to a boycott. He further claimed a boycott would harm the company's staff more than their founders. 

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