Marc Anthony Has Signed Cuban Duo Gente De Zona To His New Entertainment Company, Magnus Media.
Anthony has given his new recruits an extra boost by agreeing to appear on their new single La Gozadera, which he heard for the first time when pal Pitbull invited the pair to a party at the Puerto Rican salsa star's home in Florida earlier this year (15).
The singer reveals Gente De Zona star Randy Malcolm played him the track on his phone.
Anthony tells Billboard.com, "I heard the future of music. The song is a smash."
The I Need to Know singer launched his media company earlier this year (15) to help develop the careers of Latin artists.
Announcing details of the new venture in April (15), he said, "Magnus is a company that is long overdue. It's simple, really. Latino artists are among some of the world's biggest brands. Unfortunately though, many of my colleagues, and new artists coming up, too, haven't had the support to turn that influence into long-term businesses that build value. We're going to change the game, and have a lot of fun doing it."