Marc Jacobs' ''great friend'' Winona Ryder has joined Cher and Willow Smith in his autumn winter 2015 campaign.

The 52-year-old designer took to his Instagram account to share stunning stills of the 'Beetlejuice' actress sporting the collection after posting similar images of singer Cher and teen star Willow Smith earlier this month.

He captioned a photograph of the raven-haired beauty climbing a ladder while wearing a black coat and floor-length pleated skirt: ''Winona and I have been friends for over 15 years. She first appeared in our campaign in 2003. Here she is as beautiful and unique as ever photographed by David Sims in our Fall/Winter campaign.''

Alongside a second image of the pretty star grinning in a pair of the label's sunglasses, he wrote: ''Another fantastic portrait of Winona Ryder by David Sims. I love her wit, energy and besides being a great talent, she is a great friend!''

Marc - who previously teamed up with Winona in 2003 when he cast her as the face of his spring summer Juergen Teller line - has spoken of his desire to cast only those he admires in his campaigns.

When he unveiled 14-year-old Willow's ads for his eponymous label on the picture sharing site, he wrote: ''Ever since our first Juergen Teller ad in 1998 which featured Kim Gordon on stage wearing my dress, I have always preferred collaborating with the people who inspire me to give new life to the clothes we show on our runway.

''Over the years we have photographed an incredibly diverse and exceptional group of talented friends and individuals who I greatly admire.

''Beauty, style and talent know no age. It is those individuals whose creativity, unique vision, and voice inspire all of us here to create and express ourselves through our medium: fashion.

''Photographed by David Sims, this season's ads feature friends, each of whom evoke a sense of intrigue and inspiration and collectively provoke a true consideration for individuality.

''Stay tuned over the coming weeks for more...''