The Hobbit - An Unexpected Journey has had some unexpected troubles comes its way. Animals died in production, people say it's too long (although that one's less unexpected) and it's 48 frames per second technology left people feeling woozy. And it's that point that director Peter Jackson has an issue with. 

"There is a degree of jeopardy in the film industry at the moment because of all the alternative ways people can see movies now - from your home entertainment systems right down to the iPhone and iPad," he said at The Hobbit's official press conference. "But I really hate the idea that I'm a director making a film for an iPad, it's kind of depressing and I think I would go and lie on a beach in Fiji and retire if I thought I was really doing that."

Jackson also spoke of the state of cinema participation to justify his radical, if slightly disconcerting use of new technologies. "It is a time when cinema audiences are dwindling and I think as an industry we have to be looking at what we can do to increase and enhance the experience of going to the cinema," he said, adding, "I for one don't think that the technology that we created for theatrical presentation in 1927 should still be what we are using in 2012. We must make the experience more immersive, more magical, more spectacular."