A pattern is emerging: celebrity offends race, culture or religion in some way > celebrity makes public apology > people forgive said celebrity over time. And these scandals are simply replaced; Mackelmore and Jonah Hill’s recent indiscretions are certainly on the back burner now, while Pharrell remains submerged in hot water.

Pharrell WilliamsPharrell Williams has apologised for his insult to the Native American community

"I am genuinely sorry," Williams wrote in a statement provided to Buzzfeed. "I respect and honour every kind of race, background and culture."

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The offending incident saw Williams appear on the front cover of Elle UK sporting a Native American war bonnet, which spared controversy on Twitter, and provoked a response from the supporters of the South Dakota Indian reservations Facebook page. 

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"Our Culture is not an accessory!" wrote Monika Trujillo. "How dare the War Bonnet be worn in the same fashion as the Arby's 10 gallon monstrosity." Gail Lichtsinn said: "Those headdresses are earned and not worn to make a buck or draw attention. They have meaning and are worn by our men with pride and dignity."

Williams was the subject of criticism last month at an art show he curated in Paris. The exhibition at Galerie Perrotin, titled GIRL, aims to "pay tribute to femininity" - but it attempts to do so using male artists, including Terry Richardson, who has been accused of misogyny numerous times in his career.  "What we were trying to accomplish with this project was to house many different facets of women," Williams claimed.