The Purple One has jumped on Jay-Z’s Tidal bandwagon for the release of his latest album.
Prince has announced that his new album, HitNRun, will be coming our way next month exclusively on Jay-Z’s Tidal streaming service. Dropping on September 7th, the record is the first part of an exclusive partnership between Tidal and the singer. Last year Prince surprised fans by releasing two albums, Art Official Age and Plectrumelectrum with his band 3rd Eye Girl.
Prince has revealed his next album will be a Tidal exclusive.
Prince first announced the existence of HitNRun. during a BBC interview in late July. The album has been co-produced by Joshua Welton, who worked on Art Official Age and will include previously released first single ‘Hardrocklover’.
In a statement Prince said, "After one meeting, it was obvious that Jay Z and the team he has assembled at Tidal recognize and applaud the effort that real musicians put in2 their craft 2 achieve the very best they can at this pivotal time in the music industry.”
"Secondly, Tidal have honored Us with a non-restrictive arrangement that once again allows Us to continue making art in the fashion We've grown accustomed 2 and We're Extremely grateful 4 their generous support. And lastly, in the tech-savvy, real-time world We all live in 2day, everything is faster. From its conception and that one & only meeting, HitNRun took about 90 days 2 prepare its release. If that's what freedom feels like, HitNRun is what it sounds like.”
“Prince has always been a visionary, a free-thinker,” Jay-Z added. “We’re honored to offer his breadth of work, 1999, Purple Rain, etc., music that has inspired so many, on Tidal. We're also excited to be the home for his new upcoming album, HitNRun."
“Both Prince and Tidal share the belief that all creatives should have the opportunity to speak directly to those that love and support them. This partnership with Prince represents Tidal's philosophy in its truest form, a 1 to 1 connection and direct delivery of artistry to the world."