British rocker Ricky Wilson wields a flame-thrower in a bizarre new cancer awareness campaign.

The Kaiser Chiefs frontman joins fellow British celebrities including hip-hop duo Rizzle Kicks, funnyman Keith Lemon, and The X Factor presenter Dermot O'Leary in a new Tv commercial.

The advert shows the stars in a range of bizarre situations as they discard their pants and promise to "go commando" in support of the Male Cancer Awareness Campaign.

Wilson is shown wearing shades and a leather jacket and laughing manically as he turns a powerful flame thrower on a male mannequin.

The commercial will air in the U.K. this weekend (01-02Mar14) ahead of the organisation's Going Commando Day on 7 March (14).