'Home' Is A Hit Even Before It Opens
DreamWorks Animation have released 'Home' a week early for Mother's Day, leading to a successful box office before it's official release.
While 'The Second Best Exotic Marigold Hotel' held on to the top spot on the British box office chart for the third straight week, the real champion last weekend was the riotously enjoyable DreamWorks animated adventure 'Home', which played a series of preview screenings in advance of it opening across the country this weekend.
'Home' hits US theatres on 27th March 2015
While 'Second Best' took an impressive £1.4m in its third weekend of play, 'Home''s previews brought in £2.45m on Saturday and Sunday alone. Cleverly marketed as a UK Mother's Day treat, the film drew families to cinemas in huge numbers. This preview income will be added to 'Home''s tally this weekend for next week's box office chart, which means it could beat the second 'Divergent Series' movie, 'Insurgent', to the top of the chart.
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