Hundreds of fans crammed into MACy's department store in Brooklyn to catch a glimpse of the Diamonds hitmaker as she unveiled her latest scent, RiRi by Rihanna, but the bash was not without controversy after a small group of people caused a scene by parading around the shop, holding up posters of cuddly animals featuring phrases like, "Who died for your coat?" and "Skinned alive".

Video footage obtained by shows the demonstrators repeatedly chanting, "Shame on Rihanna" as security guards swoop in to spare the singer an angry confrontation with the animal rights protesters.

Rihanna has previously come under fire for wearing lavish fur accessories, while she was attacked by officials at People for the Ethical Treatment of Animals in 2012 after she stepped out wearing thigh-high snake-skin boots.