Rocker/filmmaker Rob Zombie has launched a crowdfunding campaign for his new movie about killer clowns.

The Dragula director's next project is titled 31 and features five people who are kidnapped and forced to fight for their survival by playing a deadly game. Each must kill their clown opponent within 12 hours in order to survive.

But instead of turning to major movie studios, Zombie is calling on his fans to donate their money to help fund the project on Fanbacked.com.

He writes, "I'm crowd funding because I realize that it's an incredible opportunity to engage the fans. They've always been the most important thing for me because, with metal and horror, the fans aren't just fans - it's their life, their lifestyle. They live and breathe it, as I do, and any way that you can bring the people that are as passionate about it as you are into the process is a win-win for everybody."

Backers can also receive rewards depending on the amount of money they donate, ranging from a 31 gift bag with a poster, keychain and bottle opener for $15 (£8.80), a follow on Twitter from Zombie for $300 (£176), the Michael Myers mask from Zombie's 2007 Halloween instalment for $2,000 (£1,176) and a role as an extra on the film for $5,000 (£2,941).

Zombie has not listed a fundraising goal for the campaign, but fans have until 30 September (14) to contribute to the film.