Who Needs Vogue? The Rise Of The Fashion Blogger
Fashion bloggers are becoming more and more influential, but how have they managed to infiltrate the world of high fashion?
Something that has become increasingly apparent over the past couple of years is that you no longer need to be the daughter of Donatella, or the muse of Tom Ford, to be considered part of the fashion elite. The rise of the fashion blogger has been nowhere more evident than at the recent string of international fashion weeks.
Fashion fans look to bloggers, rather than models for style inspiration
As Milan Fashion Week came to an end the majority of photographs on fashion and news websites were not of the models or the designers, but of bloggers who had attended the shows. No longer are fashion fans on the lookout for models whose style they can emulate, but instead they opt to follow fashion bloggers, who have begun to amass hundreds of thousands of followers on their various social media accounts.
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