The negative publicity surrounding Robin Thicke's 'Blurred Lines' has reared its head again after Edinburgh University's students' union has ruled that the song is forbidden to be played on the premises.

Robin Thicke
Robin Thicke's Song Has Been Banned From A University.

R&B singer Thicke's track has been branded as "rapey," with the suggestion that it promotes non-consensual sex in its suggestive lyrics. "I know you want it/I know you need it," sings Thicke, hissing "just wanna get nasty" thereby fuelling the furore around his No.1 hit song.

Watch the Blurred Lines (unrated) video here:

T.I.'s verse included the graphic line: "I'll give you something big enough to tear your ass in two" and referred to the women in the track as "b**ch." His music video didn't help either: wearing suits, Thicke and rappers T.I. and Pharrell stand sleazily whilst women in their underwear parade for them and act in a submissive manner.

Robin Thicke Paula Patton
Robin & His Wife Paula Patton: They've Been Together Since They Were At School.

The video, which had a separate, "explicit" version released, earned criticism from anti-rape charity representatives so took offence at the way the women's openness to sex was portrayed.

Though Thicke has insisted that his song in no way supports forced sex, that he respects women and that he's not the "player" type communicated through his music, one of the UK's leading university's has decided that his song doesn't belong on campus.

Robin Thicke Singing
Despite The Criticism, 'Blurred Lines' Has Been A Smash Hit This Summer.

The decision to ban 'Blurred Lines' has been taken in accordance with an Edinburgh University Students' Association policy, entitled End Rape Culture and Lad Banter on Campus, to tackle "myths and stereotypes around sexual violence," reports BBC News. The move comes as part of a motion to tackle the "lads mag" culture and illusions about sexual violence and attitudes.

Robin Thicke Women
Robin Thicke's Performance Image Depicts Him As A Player.

The union's (EUSA's) vice president Kirsty Haigh said: "The decision to ban Blurred Lines from our venues has been taken as it promotes an unhealthy attitude towards sex and consent. "There is a zero tolerance towards sexual harassment, a policy to end lad culture on campus and a safe space policy - all of which this song violates."