British actress Sadie Frost and singer Boy George are calling on amateur photographers to snap blood-themed pictures to support a hepatitis charity.
The winner of the contest will have their work exhibited in London's West Bank Gallery and auctioned off at a star-studded gala hosted by DJ Pete Tong in Ibiza, Spain in May (12).
Proceeds from the sale will be handed over to The Hepatitis C Trust, a non-profit U.K. charity offering support for patients with the disease.
Frost says, "Everyone has the opportunity to take great photos with the technology around today. Blood is an interesting theme, as it will make people think about what an unknown quantity blood can be, and help raise vital awareness of hepatitis C. We look forward to receiving some exciting entries!"
British rocker Pete Doherty is all too familiar with blood art - he recently unveiled a collection of paintings created with his own body fluid at London's Cob Gallery.