The Gin & Juice star, a well-known lover of weed, launched the company in Colorado, where recreational marijuana is legal, on Monday (09Nov15) by showing off the products, which include a range of cannabis flowers and concentrates in eight different strains.

The line, which will be stocked at licensed cannabis dispensary chain LivWell in Colorado, was hand-picked by the rapper, and the collection also features candy and chocolate bars infused with cannabis oil.

"Wherever my musical journey has taken me around the world, it's beautiful to see how chronic leafs are a common source of peace, love and soul that connects us all," he wrote in a message posted on the brand's website. "Leafs by Snoop is my way of sharing the experience I have with the finest quality cannabis one could imagine. Let's medicate, elevate, and put it in the air!"

He called himself the "Master of Marijuana" at the launch event, and added, "It's a true blessing that I can share the products I love so much with y'all today... From the flower to concentrates and edibles - it's all handpicked by yours truly so you know it's the hottest product out there. It's the real deal and you gotta get out to Colorado to try it first!"

The hip-hop star previously launched weed-focused social media platform and website in October (15), and also reportedly invested in a cannabis delivery service and technology firms affiliated with the legalised marijuana industry.

Country music star Willie Nelson announced plans to release his own brand of pot named Willie's Reserve in April (15).