'The Interview' Takes Over $1 Million On Christmas Day
Despite getting a limited Christmas Day release in just over 300 independent cinemas, the new comedy took over 7 figures in one day.
Despite the controversial circumstances surroundings its (non) release, The Interview has grossed over $1 million in its first day of release. The last-minute decision might have represented something of a gamble, but Sony Corporation seem to have ended a torrid couple of weeks on a high note.
Having cancelled the comedy’s release a week ago amid threats from a cyberhacking group, the studio reversed its decision and rushed out last-minute copies of the film to 320 independent cinemas through the States. Nonetheless, the decision has resulted in an impressive PR coup for the company, who have been accused of caving in to threats to free speech.
Seth Rogen and James Franco's new movie 'The Interview' finally saw the light of day in a limited Christmas Day release
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