Sir Paul McCartney's wife died of breast cancer in 1998, and now his daughter has created a one-of-a-kind undergarment for National Breast Cancer Awareness Month in October (15).

Named the Listening Louise Bra, after Linda's middle name, Stella designed a pink, lacy item to help survivors still feel feminine after surgery.

In a statement, Stella writes, "We wanted to bring something feminine and beautiful into a bra that is taboo. There are so many different emotions attached to the tragic realities of having had a double mastectomy, many cultures are unaccepting and terrible things happen to women both physically and emotionally.

"We just wanted to make something that allows women undergoing this to have something to be proud of, something with no shame attached. We wanted women to know that you can still be feminine, have your sensuality, have all of the things that are attached to being a woman and that part of your body can still feel beautiful on the outside, as well as the inside."

In addition to its fun and flirty design, the bra was created specifically for the comfort of breast cancer patients, with deep sides, a wide underband and zipper front.

Proceeds from the Listening Louise bra will go to three different breast cancer organisations, including the Linda MCCartney Center in America.