Online retailer Amazon is trying to slowly but surely take over the fashion world and who better to front the company’s campaign than British model Suki Waterhouse? Bradley Cooper’s ex has been unveiled as the face of the company’s growing fashion business as they try and conquer the world of online clothing retail.

Suki WaterhouseSuki Waterhouse at Amazon Fashion’s new London studio.

On Thursday Waterhouse helped launch the company’s new high-tech photo studio in London, which spans 46,000 sq ft and is located on Geffrye Street in London’s trendy Shoreditch district.

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Inside there are 22 photography bays, along with video editing facilities, a fashion library, and office space. The plush studio shows the company’s commitment to cementing Amazon Fashion as a brand to compete with other online clothing retailers.

"Our aim is to make Amazon the best place to buy fashion online,” Sergio Bucher, vice president of Amazon Fashion EU told the Evening Standard. "The opening of our new fashion studio illustrates our ambitions. Our new studio will enable us to produce more than half a million images a year.”

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Waterhouse will be the face of the company’s upcoming Autumn/Winter 2015 campaign where she will collaborate with photographer Cass Bird and fashion writer Julia Sarr-Jamois. The retailer has also recently hired former Vogue editor Caroline Palmer to head up the site's editorial duties.