Susanna Reid, the BBC breakfast presenter, has been approached to front a new morning show on ITV, according to reports in the Sunday newspapers. It is thought the Strictly Come Dancing alumni has been offered a £1 million-a-year deal to switch channels, though ITV played down the figure as "inaccurate."

Susanna Reid national Television AwardsSusanna Reid at the National Television Awards

A report in the Sunday People suggested Reid has been in talks with the channel with a view to fronting a new breakfast programme. Should the 43-year-old accept the offer, she would become the latest high profile BBC star to jump ship to rival ITV. Talk show host Jonathan Ross left the corporation in 2010 and joined ITV one year later, to front 'The Jonathan Ross Show' on Saturday evenings.

A source privy to the Reid negotiations said: "We have said there are going to be some new names joining ITV and she is one of the people we have been talking to but to say that we have actually signed her and to quote those [salary] figures would not be accurate."

Reid has been presenting BBC Breakfast with Bill Turnbull since the show moved to Salford in April 2010. According to the Telegraph, she commutes from her family home in London, taking the train to Manchester the night before her presenting slots. She heads back to Piccadilly and catches a train to Euston to ensure she is home in time to pick up her children from school.

Jonathan RossJoanthan Ross Left The BBC in 2010, Joining ITV in 2011.

A switch to ITV would allow Reid to arrive at work within minutes of leaving her home. 

Reports of the move came after it was revealed Lorraine Kelly would be quitting Daybreak to front her own show five days a week. 

Publicist Phil Hall said the BBC had "scored an own goal" by raising Reid's profile on Strictly Come Dancing. 

"I could see her having a far more high-profile job," he said, "In many ways the BBC have scored an own goal - they have opened the door for her to go anywhere. She is one of the hottest properties on British television."