It's the music video that everyone's been talking about, having racked up more than 90 million views so far. Taylor Swift unveiled the visual for 'Look What You Made Me Do' at the 2017 MTV Video Music Awards, having launched the single earlier in the week.
The first song to be released from her forthcoming album 'Reputation', she takes down all of her past incarnations in this fierce video and makes a number of disparaging remarks about some unknown foes that people have taken to mean Kanye West, Katy Perry and the tabloids. Plus, it's brimming with symbolism and one iconic moment sees her bathing in a tub full of allegedly $10 million's worth of diamonds.
The song itself interpolates the 1991 hit 'I'm Too Sexy' from Right Said Fred, and was co-written and produced by Jack Antonoff. After all the criticism she's taken over the last few years, Taylor seems to be reinventing herself as someone who's not afraid to say what she thinks and do as she pleases - hence the album title 'Reputation'.