Times New Viking

Try Harder is the latest single from Times New Viking's fifth studio album Dancer Equired released on Merge Records and follows their single No Room To Live.

Speaking about the video, the director explained: The Try Harder video began as a collage of Times New Viking cover art, very early VHS concert footage, and video pulled from band member Jared Phillip's collection of bizarre VHS tapes and remnants of his used bookstore junk-sorting career.

Over Christmas last year, we pulled off the opening barn shoot on a freezing night just outside Dayton, OH. When looking through the footage, we decided that the song's explosive tempo called for faster-paced imagery. With a rough idea of the textures we'd like to project upon from a moving truck, we set out in the Maryland countryside to see what we'd find. When the dust settled and the baffled cows fell back asleep, we had the makings of Try Harder.

Times New Viking release their fifth album 'Dancer Equired' on 25th April 2011 through Merge/Wichita Records, this record follows on from their 2009 album Born Again Revisited. No Room To Live is the lead single for which the band have just released a video; directed and edited by Brandon Reichard and Pelham Johnston, it's composed of nearly 3000 individual pictures which were all contributed by over 40 artists from Columbus, Ohio the pictures are based on frames from original footage.

Continue: Times New Viking - No Room To Live