Tom Daley has launched the adidas NEO label's Autumn/Winter collection.

The Olympic diver is the brand's ambassador for the United Kingdom and today (17.09.14) launched the new collection with a look book of images taken with London's most iconic locations as the backdrop.

He said: ''London is famous for its style, so it was amazing to shoot the new adidas NEO Label collection at some of the city's most iconic locations. The Autumn/Winter range is great, I'm a big fan of the jackets and coloured jeans this season.''

The snaps see Tom modelling the sporty garments at some of London's most famous urban landmarks including Westminster Bridge, the Houses of Parliament, Southbank and Shoreditch.

The collection itself combines contemporary sports silhouettes with luxe materials to create the perfect laid back city style and features t-shirts, jumpers, tracksuit pants and bomber jackets.

The pieces represent a 90s sportswear feel with graphic prints, embossing and quilting at the heart of the designs.

While industrial and painted surfaces inspired the men's range, with a monochrome colour scheme and pops of neon bringing the looks together, the women's trends include royal blues and softer pastels with feminine materials creating an urban yet chic style.

In addition to clothing, the new NEO collection also includes lightweight running and casual footwear, along with accessories such as beanies, scarves and kit bags.

Shop the collection now at