Tom Daley has become the new face of Adidas streetwear brand NEO.

The Olympic diver is set to make a splash in the fashion world by fronting the sportswear giant's new 'Live Your Style' UK campaign.

The latest collection includes clothing, footwear and accessories in fresh, wearable styles.

Tom commented: ''It's great to be working with Adidas on their NEO label. It's a fun collection and it's constantly changing.

''The jumper I wore for the NEO shoot is one of my favourites at the moment. It's a twist on a standard jumper and it's exactly what I like to throw on after training with a pair of jeans.''

To celebrate his new role, Tom is going to be wearing Adidas NEO for the final of ITV reality show 'Splash!' this Saturday and will also be working on a #liveyourstyle daily competition.

This has been a landmark year for the 19-year-old diving champion, who turned his hand to TV presenting and came out as bisexual, bravely admitting he was in a relationship with Dustin Lance-Black.

The Adidas NEO range is available for both men and women at