Tom Odell is the new face of Burberry.

The 'Another Love' hitmaker has teamed up with the luxury British label to front their Autumn/Winter 2015 campaign alongside actress Holliday Grainger and Keith Richards' granddaughter Ella Richards.

The 24-year-old singer is pictured in a sneak peak from the ads with 'The Riot Club' star Holliday, sporting a black wool coat, white shirt and patterned tie with his signature dark blonde locks parted down the middle.

His 27-year-old co-star looks equally stunning in an aqua and black patterned dress, sporting a pair of the brand's oversize statement sunglasses.

In another shot from the campaign - which was captured by renowned photographer and Burberry favourite Mario Testino in London - 18-year-old Ella can be seen strolling alongside fellow model Florence Kosky sporting creative director Christopher Bailey's vibrantly patterned creations and suede totes.

The brunette beauty - who was scouted at the tender age of 15 - was thrilled to team up with both Mario and Christopher.

She said: ''Shooting my first Burberry campaign was very exciting, especially being British and with Burberry being such an iconic British brand.

''I loved working with Christopher Bailey and Mario Testino, they were both so calm and sweet - they made the whole day a lot of fun to be a part of.''

Meanwhile, Christopher said of the shoot, which also stars models Amber Anderson and Clara Paget, and musician Harry Treadaway: ''We have a talented new young cast in this campaign from the worlds of music, fashion and film.

''Seeing them together in this iconic London setting allowed us to celebrate the intersection between London's great energy and its magnificent tradition.''