Apple has launched a tool to help iTunes users remove U2's new album Songs of Innocence, which was made available as a free download following a product launch event in California on Tuesday (September 9).

U2U2 launched 'Songs of Innocence' at an Apple launch

The album was downloaded by 2 million users between Tuesday and Friday last week, though some Apple customers complained that the record was essentially being forced upon them and appeared in iTunes and iOS devices with no easy way to remove it.

Now, the company has launched a removal tool to enable users to permanently delete the album - U2's first in five years. A webpage explains: "If you would like U2's Songs of Innocence removed from your iTunes music library and iTunes purchases, you can choose to have it removed. 

"Once the album has been removed from your account, it will no longer be available for you to redownload as a previous purchase."

More: U2 unleashes new album for free. for some. 

The chances are, Bono and his gang probably won't be too insulted should you choose to remove Songs of Innocence - according to the New York Times, the band will make as much as $100 million from the deal with Apple. The marketing will include a global television campaign to promote the iPhone 6. It's the latest collaboration in a long-standing relationship between the band and technology company, which began with the release of a U2-themed iPod.

Users can pre-order the iPhone 6 and iPhone 6 Plus now, though both models go on general release in stores on Friday (September 19, 2014). 

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