Arlo Parks - Too Good Video

There’s nothing like a delicious apple pie with friends! The video for Arlo Parks’ song ‘Too Good’ gives us children’s television vibes - that is, until things take an unexpectedly dark turn towards the end.

The video sees Arlo baking and failing to make an apple pie in a brightly-coloured household setting all while a relationship turns rapidly sour. Her baking success only comes after we briefly see her cutting through a bloody heart as she cooks. It’s a metaphor that feels both distinctly dark, and yet devilishly light-hearted.

Arlo’s debut album ‘Collapsed In Sunbeams’ was released in January this year through Beatnik and Transgressive Records. While the majority of the record was produced by Gianluca Buccellati, Arlo worked on ‘Too Good’ with the Grammy and Oscar winning Paul Epworth (Adele, Coldplay).

“I did this one with Paul Epworth in one of our first days of sessions,” Arlo said of the track in a statement. “I showed him all the music that I was obsessed with at the time, from ’70s Zambian psychedelic rock to MF DOOM and the hip-hop that I love via Tame Impala and big ’90s throwback pop by TLC. From there, it was a whirlwind.

“Paul started playing this drumbeat, and then I was just running around for ages singing into mics and going off to do stuff on the guitar. I love some of the little details, like the bump on someone’s wrist and getting to name-drop Thom Yorke. It feels truly me.”