TikTok sensation Bella Poarch teams up once again with Sub Urban on only her second ever single, 'INFERNO'. The duo successfully collaborated on Bella's stunning debut solo single 'Build A Bitch' back in May with Sub Urban taking credit for some deft production.
Bella's first single peaked at number 56 on the Billboard 100 chart and has currently spent 12 weeks on the US chart. In the UK Poarch peaked at number 30 and has to date spent 10 weeks on the Official Charts.
'INFERNO' uses of the minute production and arrangement to let both Bella Poarch and Sub Urban showcase their incredible talents. The shared vocals, that flit back and forth between the two, sit above a theatrical soundtrack that transfers brilliantly when mixed with the lavish Andrew Donoho (Twenty One Pilots/The Strokes/Carly Rae Jepsen) directed video.
Bella is not to be messed with in her spectacular gold frock coat, full length gloves and suspenders as Sub Urban sings, "Terribly terrible, She’s the villain, One as sweet as caramel, She’s my saint, Think I’m getting butterflies, But it’s really, Something telling me to run away."
As Sub Urban stokes the fire and the music gets ever more animated Bella loses her frock coat and embraces a decidedly more devilish look as she sings, "No halo, Baby I’m the reason why hell’s so hot, Inferno, Baby I’m the reason why bad’s so fun, Hell’s so hot, Oh so."
Bella Poarch has explained, via a pinned message below the video, what the song, and video, are all about saying - "As a victim of sexual assault, this song and video mean a lot to me. This is something I haven’t been ready to share with you just yet. It’s very hard for me to talk about. But I’m ready now. I decided to express myself by creating a song and video with Sub Urban based on how I wished my experience went. It’s a fantasy I wish was true. I’m looking forward to sharing this with you all."
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