We all now how good a car salesman Ferrell can be thanks to HBO's Eastbound and Down, but it wasn't Ashley Schaffer who was brought in to sell the new Dodge Durango, it was the man of the moment Ron Burgundy who was picked up for the multi-platform marketing campaign for the 2014 range.

Anchorman 2 scene
The new Dodge range is good, but is it as good as crack?

In a series of viral clips and television commercials, Ron stares down a horse, chases away a pair of ballroom dancers and serves as the most sharply dressed car salesman we've ever come across.

Next page: Ron Burgundy - the most delicious ice cream of them all