Gucci creative director Frida Giannini wants to use models rather than celebrities to front her campaigns as she doesn't want too much baggage.
Frida Giannini wants to use models rather than celebrities to front her campaigns.
The Gucci creative director - who chose Raquel Zimmermann to be the face for the fashion house's autumn/winter 2010/11 adverts - is wary of using actresses and musicians because they are already too famous.
She told WWD: "I think it's a very contemporary approach. The other issue with celebrities is that they are characters who are often associated with a certain film. I prefer a strong, generic face that's not related to any world - whether that be music or Hollywood."
YVES SAINT LAURENT's Stefano Pilati also agrees because he believes models have the right experience and expertise.
He said: "Actresses are fantastic, but they're not models and it's not easy. What I need to focus on is an attitude, and this comes from a great, experienced model. Actresses have an attitude, but will never be the fashion attitude. To me, fashion photography is with a model; otherwise, it's a portrait."
Karl Lagerfeld also casts models rather than celebrities because they give him the look he's after.
He said: "Why? Because I love them: They have the right look and class."