I can't say that I've ever considered myself a huge fan of Lady GaGa but no-one can deny that there's always something unique and intriguing about her. I approached 'Artpop' with an open mind; I was aware of the dangers of expectation and subsequent disappointment from such excessively hyped albums and I was staunchly uninterested in the worldwide phenomenon that was her second album 'Born This Way', so I was neither hopeful nor sceptical - although the mix of the likes of DJ White Shadow, Rick Ruben and Zedd in production did seem welcoming.
Album opener 'Aura'; the single co-produced by Infected Mushroom and Zedd that was used in the trailer for Robert Rodriguez's 'Machete Kills', Gaga's acting debut; offers a mournful, lo-fi opening verse from Gaga which almost sounds like an old-style Bond theme with a Spanish twang (quite literally) and is probably the album's main highlight. Other pretty fab openings came with the headbang-worthy power rock vocals of guitar fuelled 'MANiCURE', our first taste of hip hop with 'Jewels N' Drugs' featuring T.I., Too short and Twista, and the incredibly catchy 'Swine' ('I know, I know, I know, I know you want me/ You're just a pig inside a human body.' - that's a line that I'll be humming for a long time to come). However, the problem with all these tracks is that, although they have the potential to be exceptional, Gaga just can't seem to help throwing in a generic dance tune halfway through and there's no need when they start out so well. The woman we think we know so well for speaking her mind appears to have lost some of her nerve.
This was also visible in the album's structure. Tracks two and three, 'Venus' and 'G.U.Y.' are incredibly alike. Both mention Greek Gods and Goddesses - Aphrodite being the main one - and they have similar cosmic hooks. Putting these two songs so close together takes away from their sound a little as there's less distinction. And yet, 'Jewels N' Drugs' and 'MANiCURE' were side-by-side despite being totally different; this is a bit of a shock to the system, but is a good way of showing off the eclecticism of the album and should've been taken into account much more frequently throughout the rest of the tracklisting.
Continue reading: Lady Gaga - Artpop Album Review