The French DJ has used Cadbury's iconic Milk Tray commercials as the basis for the promo for What I Did For Love, his new single featuring Scottish singer Emeli Sande, and fans were quick to spot the 'Milk Tray Man' references.

Cadbury chiefs have also now given the star their blessing for featuring their beloved James Bond-style character, who performs terrifying stunts in order to present a box of Milk Tray chocolates to the woman of his dreams.

Benazir Barlet-Batada, marketing manager at Cadbury's parent company Mondelez International, tells WENN, "We are delighted with the new video montage for David Guetta's new single... The Cadbury Milk Tray adverts are iconic to many and it is great to see that people are still in love with the brand. The Milk Tray man knew no bounds to declaring his love and this is evident in David's video..."