Ed Sheeran seduced Nicole Scherzinger with a pizza.

The 25-year-old singer has been romantically linked with the former Pussycat Dolls star in recent weeks and reportedly wooed her with a takeaway and cheap alcohol following one of his concerts at Wembley Stadium last month.

A source told Heat magazine: ''Ed's a man of simple pleasures. After the gig, he ordered Pizza Express takeaway for him and Nicole and they drank supermarket brand vodka mixed with Fruit And Barley squash. It doesn't sound like much but she loved it.''

The evening went so well, the 'Thinking Out Loud' hitmaker even invited Nicole back to his hometown to spend time with his family.

Another source told the new issue of Grazia magazine: ''They have really bonded in recent months. Nicole met Ed's family at the Wembley gig and really hit it off, so he invited her to hang out in his home village of Framlingham in Suffolk a few days later.

''They ate pizza and drank beers at his favourite pub, The Station, where he has taken Taylor Swift before.''

And despite Nicole's reps previously denying there was any romance between the two, the 37-year-old singer - who split up with long-term boyfriend Lewis Hamilton earlier this year - has sparked rumours she's loved up after posting a cryptic message on Instagram.

Along with a black and white selfie, she wrote: ''Take my hand...I won't let you fall...#igotchu (sic).''