Kim Kardashian hopes her self-titled perfume evokes "memories".

The 30-year-old beauty explained she achieved the unique scent by capturing the essences of her family's favourite flowers and putting them in a bottle to create an "intimate" fragrance.

She said: "To me, fragrance is really intimate. I collect fragrances and when I spray a favourite scent it automatically takes me back to a certain time or memories from years ago, so I wanted to do the same for others.

"I wanted to take all of my favourite memories and put them in a bottle. So I took my dad's favourite flower, which is gardenia, my mum's favourite flower, which is tuberose, and mine, which is jasmine, and made sure they were the top notes in my scent."

Kim - who also runs three chains of fashion boutique D-A-S-H alongside her sisters Kourtney and Khloe - suggested the resulting fragrance is "light" enough for daytime wearing, but suitably "voluptuous" for the evening.

She added to Britain's Hello! magazine: "The end result is light enough to wear during the day but very voluptuous.

"I like to stick to one fragrance and wear it for a long time, day and night, so it was important that I found my signature scent."