The Radio 1 DJ slams one of the UK's most successful soloists.
Singer Robbie Williams has been left reeling after BBC Radio 1 personality Nick Grimshaw said that he and his music were "not relevant" to the stations target audience and failed to put the pop star's number one single 'Candy' on its playlist last year.
Robbie Williams Hit With An Almighty Snub From The UK's Biggest Radio Station.
The quiffy-haired DJ said that he didn't "know if [Williams is] now for a Radio 1 audience." "I liked Take That when I was little, but I'm not little anymore," he told Five news, as reported by BBC News.
The snub has been a big hit for the 39 year-old former Take That singer who has admitted that he was "gutted" that he was now being excluded for Radio 1's playlists. "I'm very ambitious," he told BBC Radio 4's Mastertapes programme. "So when Radio 1 goes and is taken away from you, a huge bit of your arsenal goes." He added, "It's your main oxygen to get your stuff out there."
Williams Has Earned A Reputation As The Favourite Of Mums Everywhere.
Radio 1 has undergone a rebranding of late in order to appeal to a younger audience. 29 year-old Nick Grimshaw replaced Chris Moyles on the Radio 1 breakfast show with the hope of enticing the 15-29 year old demographic. With its millions of listeners every day, the station has long served as an important platform for artists and musicians to get their music heard by the public.
Williams, who has sold over 70 million albums worldwide and has notched up a list of number ones as long as your arm, is not the only one whose music has fallen into question under Radio 1's younger audience goals. Rock bands Green Day and Muse have also been highlighted as acts that may be approaching the end of their 'relevancy' on the station, according to its head of music.
Nick Grimshaw Dissed Robbie Williams.
"The last Green Day project simply wasn't good enough," George Ergatoudis told trade magazine Music Week. Meanwhile Muse "are approaching a crossroads" after their last single didn't make the playlist. "The door remains open to them but we'll have to think carefully about their next album," Ergatoudis said.
It may be the case that age is getting to Williams after he also revealed that he is jealous of young pop stars such as One Direction's Harry Styles. "He's talented, he's good looking. He could have it away," said Williams, admitting "And I'll be sat here saying 'damn him'. But, he continued to speak frankly, saying "everybody who's anybody has been competitive and over-sensitive and a bit silly. Look at Paul McCartney, look at Elton John. They're jealous of Justin Timberlake. I'm sure they were jealous of me when I was in my imperial phase."
Regardless, Robbie's Still Going Strong.
Williams broke from boyband Take That in 1996 and went solo, releasing his debut, Life Thru A Lens, in 1997. He shot to wider popularity across the world with a sound that encompassed pop, swing, rock and more recently dance and rap. In his illustrious career he has been awarded 17 BRIT awards and has six of the 100 best-selling albums of all time in the UK.
Robbie Williams' new album, Swings Both Ways will be released on the 17th November.