Mac DeMarco releases his new album This Old Dog on May 5th. It's the follow-up to 2014's full-length Salad Days and the 2015 mini-album Another One. His own evaluation of the album is that it is more a more cohesive and unified body of songs than past works. The title track provides an appetising taster for the album. The video, directed by DeMarco himself, shows his further talents as a visual artist.
In explanation of the video, DeMarco said: "A devoted dog discovers the meaning of its own existence through the lives of the humans it teaches to laugh and love. Reincarnated as multiple canines over the course of five decades, the lovable pooch develops an unbreakable bond with a kindred spirit named Ethan. As the boy grows older and comes to a crossroad, the dog once again comes back into his life to remind him of his true self."
Bearing in mind that he recently asserted that "Being alive is really crazy, and the world is a really strange place", you'll see how this video fits right into that existential view.
The film is almost half an hour longer than 'The Force Awakens'.